Taming the Consumer Data Beast to Drive Relevance and Results
Back in July in this Behavioral Insider article, Laurie Sullivan brought up what has been a vexing roadblock along the path to success in online ad targeting: how to manage the vast amounts of consumer...
View ArticleThe Trade-Off Between Privacy & Utility
You've probably been hearing a lot about Big Data; huge databases accumulated by companies. The challenge is to make sense of that data in ways that personalize the experience for consumers and sell...
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